I am Alice Bowen, a book marketing strategist who helps authors cut through the noise, reach the right readers, and build sustainable book sales that last long after launch day. Whether you are publishing your debut novel or breathing life into a backlist that has gone quiet, I design custom marketing strategies that turn your book into a revenue-generating asset. No phone calls, no complicated dashboards — just clear, strategic, results-driven marketing delivered directly to your inbox.
Every day, thousands of books are published. Most of them disappear within weeks because their authors were told that writing a great book was enough. It is not. A great book without a great marketing strategy is like a billboard in the desert — no one sees it.
That is where I come in. I am Alice Bowen, and I have dedicated my career to one mission: making sure that exceptional books find exceptional audiences. I am not a generalist marketer who dabbles in book promotion on the side. Book marketing is my entire world. I understand the publishing ecosystem from the inside out — from Amazon's ever-changing algorithm to the psychology behind why a reader clicks "Buy Now" versus scrolling past your cover.
My philosophy is simple. I believe that every book, regardless of genre or the size of the author's platform, has a built-in audience waiting to discover it. My job is to find that audience, put your book directly in front of them, and give them every reason to buy it.
What makes me different from other marketers is my process. I do not believe in wasting time on lengthy phone calls that lead nowhere. Instead, I pour every ounce of my energy into the work that actually moves the needle — deep market research, precision ad targeting, metadata optimization, and strategic positioning. Everything I do is communicated via email, which means every strategy, every insight, and every result is documented in writing for you to review, reference, and build upon.
When you work with me, you are not hiring someone who will give you vague promises. You are partnering with a strategist who will give you a clear, actionable plan and then execute it with the kind of precision that turns unknown titles into category bestsellers.
I do not offer cookie-cutter packages or one-size-fits-all solutions. Every book is unique, every audience is different, and every marketing strategy I build is custom-designed to match.
Launching a book without a strategy is like opening a store and never telling anyone where it is. My Launch Strategy service is designed to make sure that on the day your book goes live, you already have momentum built up, readers waiting, and a system in place to sustain sales well beyond launch week.
Running book ads without expertise is one of the fastest ways to burn through your marketing budget with nothing to show for it. I manage paid advertising campaigns on Amazon Ads and Meta with one goal: getting your book in front of buyers who are ready to purchase, at the lowest cost possible.
If you have books that were published months or even years ago and are no longer generating meaningful sales, you are sitting on untapped revenue. Most authors make the mistake of thinking that once a book's initial launch window has passed, there is nothing left to do.
I let the outcomes speak for themselves. Below are testimonials from authors who have seen measurable, meaningful improvements in their book sales and overall publishing careers.
"Before working with Alice, I was spending hundreds of dollars a month on Amazon ads and barely breaking even. She completely restructured my campaigns, rewrote my book descriptions, and optimized my categories. Within 60 days, my ad spend dropped by 40% and my royalties tripled. She did not just save my marketing budget — she made it profitable for the first time."
"I was skeptical about the email-only approach at first, but honestly, it turned out to be one of the best parts of working with Alice. Every strategy, every update, every report was documented in writing. The results were outstanding — my debut novel hit the Top 10 in three different categories within two weeks of launch."
"I had four books published over the past three years and none of them were selling more than a handful of copies per month. Alice came in, audited everything, and found opportunities I never knew existed. Within 90 days, all four books were generating consistent daily sales. She turned my backlist from a graveyard into a goldmine."
"What separates Alice from every other book marketer I have worked with is her attention to detail. She does not just throw ads at the wall and hope something sticks. She researches, she tests, she refines, and she optimizes. Every dollar I spent on her services came back to me multiple times over."
"As a first-time author, I had no idea where to start with marketing. Alice walked me through every single step via email. She was patient, thorough, and incredibly strategic. My book launched stronger than I ever imagined, and I am now planning my second book with her already on board for the marketing."
"I have worked with three different book marketing services before Alice, and none of them delivered what they promised. Alice was different from day one. She gave me a clear plan, set realistic expectations, and then exceeded every single one of them. My monthly royalties have increased by over 400% since we started working together."
I have stripped away everything that wastes your time and replaced it with a streamlined, efficient process that gets you from inquiry to results as quickly as possible.
Start by sending me an email at alicebowen.marketer@gmail.com or use the contact form below. Tell me about your book — its title, genre, publication date, current sales performance, and what you are hoping to achieve. The more detail you provide, the more tailored my initial response will be. There is no form to fill out on external platforms, no portal to log into, and no scheduler to navigate. Just a straightforward message and I will take it from there.
Once I have your book details, I conduct a thorough analysis of your book's current market position. This includes reviewing your metadata, your competitive landscape, your current advertising performance, and your reader reviews. I then compile my findings into a custom marketing proposal that outlines exactly what I recommend, why I recommend it, how long it will take, and what it will cost — all delivered directly to your inbox.
Once you approve the proposal, I get to work immediately. Depending on the strategy, you will begin seeing measurable results within 30 to 60 days. Throughout the process, I send you regular updates directly to your inbox with detailed performance data, insights on what is working, and any adjustments I am making to optimize your results. You will always know exactly where your money is going and what it is producing.
In a sea of book marketers making big promises, here is what makes working with me genuinely different.
I do not market restaurants, startups, or e-commerce stores. I market books and only books. This singular focus means I understand the publishing industry at a depth that generalist marketers simply cannot match.
My email-only workflow ensures that every strategy, every recommendation, and every result is documented. You will never have to remember what was said on a call. It is all in your inbox, organized and searchable.
I do not make decisions based on gut feelings. Every strategy I implement is backed by market data, competitive analysis, and real performance metrics. If the data says something is not working, I pivot immediately.
I treat every author I work with as a partner. Your success is my success. That means I am invested in your results, not just in collecting a fee. I go above and beyond because your book's performance is a direct reflection of my work.
I believe in full transparency. Below are the questions I am asked most often by authors considering working with me.
I made the decision to operate exclusively via email for two important reasons. First, it allows me to dedicate the maximum amount of my working time to actually executing marketing strategies for my clients instead of spending hours each day on phone calls and video meetings. Second, email creates a permanent written record of every strategy, every recommendation, and every result. This means you can go back and reference any conversation at any time, which is something a phone call simply cannot provide. My clients consistently tell me that the email-only approach is not only efficient but actually preferable because it forces clarity and eliminates miscommunication.
The timeline for results depends on several factors, including your book's genre, its current market position, the state of your existing metadata and advertising, and the specific strategy we implement. That said, most of my clients begin seeing measurable improvements in sales, rankings, or ad performance within the first 30 to 60 days. Some strategies, particularly those involving Amazon Ads, can show initial traction within the first two weeks. I always set realistic expectations upfront so you know exactly what to anticipate and when.
I work with authors across a wide range of genres including romance, thriller, mystery, science fiction, fantasy, literary fiction, memoir, self-help, business, health and wellness, and more. Each genre has its own unique audience behavior, competitive dynamics, and marketing best practices, and I tailor my approach accordingly. Whether you write cozy mysteries or hard science fiction, I have the experience and the research methodology to find your ideal readers and put your book in front of them.
Getting started is simple. Scroll down to the contact form on this page and fill it out with your book details, or send me a direct email at alicebowen.marketer@gmail.com. Include your book title, genre, publication date, a brief description of your current marketing efforts, and what you are hoping to achieve. I will review your information and respond within 24 hours with my initial thoughts and next steps. There is no commitment required to send an inquiry — I am happy to discuss your situation and help you determine whether my services are the right fit.
First-time authors are not only welcome — they are some of my favorite clients to work with. The reason is simple: when you start with the right marketing foundation from the very beginning, you avoid the costly mistakes that many authors spend years trying to undo. I will guide you through every aspect of book marketing, explain everything in plain language, and build a strategy that is appropriate for where you are right now in your publishing journey. You do not need to come to me with marketing experience. You just need to come to me with a great book and the willingness to invest in its success.
My pricing varies depending on the scope of the project and the specific services you need. I do not publish fixed prices on my website because every author's situation is different, and I believe in providing a custom quote that reflects the actual work involved. Once you send me your inquiry and I have a clear picture of your goals and your book's current position, I will include transparent pricing in my proposal. I work with authors at various budget levels and I am always upfront about what is realistic to achieve within a given budget.
Absolutely. In fact, a significant portion of my work involves helping authors revitalize books that have already been published but are underperforming. Many books fail to sell not because they are bad books, but because their marketing was insufficient or poorly executed. Common issues I find include weak book descriptions, incorrect category placement, missing or ineffective keywords, and poorly structured ad campaigns. These are all fixable problems, and I have a proven track record of turning underperforming titles into consistent sellers.
I stand behind the quality of my work and I am committed to delivering real, measurable results for every client. Before we begin any engagement, I set clear expectations about what you can realistically expect based on your book's genre, competition, and budget. That said, I understand that trust is earned, and I am always willing to discuss any concerns you have throughout our working relationship. My goal is your complete satisfaction, and I will work with you to make adjustments to the strategy if needed to ensure we are moving toward your goals.
Every day that your book sits without a marketing strategy is a day of lost sales, lost readers, and lost momentum. Fill out the form with your book details and within 24 hours, you will hear back from me with my initial assessment and recommended next steps. No pressure, no obligation — just a straightforward conversation about how to get your book the attention it deserves.
alicebowen.marketer@gmail.com
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I work with authors globallyWhether you are preparing for a brand-new launch, struggling to sell a book that is already on the market, or looking to revive a backlist that has gone quiet, I am here to help you build a marketing plan that delivers measurable, sustainable results. All it takes to get started is one message.
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